more pages

Functional Title: Admissions Counselor
Classification: Salaried position; Exempt
Division: Enrollment Management
Department: Admissions– The mission of Admissions is to recruit qualified students.
Reports To: Director of Admissions
Primary Function: Recruit qualified new students to enroll at Lubbock Christian University.

Major Duties: The Admissions Counselor primarily performs non-manual work directly related to recruiting qualified students. Since Lubbock Christian University is an enrollment driven institution, recruiting students is a matter of significance to the university and the position requires the exercise of discretion and independent judgment. The Admissions Counselor will exercise control and assume responsibility to establish successful recruiting relationships with prospective students over a broad physically defined territory, represent the school to them, and inform them of the next steps in a successful college admissions program.

  • Plan, coordinate, and conduct church visits within territory to encourage students to select Christian education.
  • Plan, coordinate, and conduct other school visits. Develop recruiting events with schools that show high probability of providing students.
  • Spend at least one hour per week reviewing contacts for applicants, hot prospects, prospects who have sent us scores within your territory. Based on this review, plan future contacts.
  • Personally meet with or establish telephone contact with each applicant within territory at least one time per month.
  • Send email or personal letter to each applicant at least one time per month.
  • Make at least 60 screening calls per week to develop prospects within territory and supervise the calling of more than 200 prospects each week. Screening calls must be made after prospective students are most likely home from school during the evenings or on weekends.
  • Plan, coordinate, and send emails to prospects within territory at least one time per month.
  • Write personal letters to at least 20 prospective students per week.
  • Review copies of applicant communication provided daily by the Admissions Officer and call each within three days to encourage applicant about the contents of the Admissions letter.
  • Review information sheets provided by Admissions Receptionist and personally contact or telephone within three days each prospect that request information or who is referred by a third party.
  • Personally contact or telephone each prospective student who sends an ACT or SAT score within three days of receipt of the score report. Inform prospective student of score received, admission criteria satisfied, and scholarship level for that score. If student did not do well enough for acceptance, encourage prospect to prepare and retake ACT or SAT.
  • Plan, assign, and monitor student contacts within your territory.
  • Continually review admission requirements and potential financial aid to maintain expert knowledge of the enrollment process.
  • Receive phone inquiries from customers, answer questions, and provide information to help customers successfully complete the admissions and financial aid process.
  • Advise parents, students, and prospective students.
  • Conduct, schedule, and provide high quality campus visits to prospective freshmen and their families.
  • Monitor and grow application count for your territory through personal attention and innovative recruiting techniques.
  • Be prepared to help recruit and enroll prospective transfer, readmit, and non-traditional freshmen as needed.
  • Other duties as assigned.




Skills Required:

  • Demonstrate excellent customer service skills.
  • Demonstrate knowledge of admissions criteria and financial aid procedures.
  • Be a team player that looks for ways to continuously improve the effectiveness of the Admissions office and freshman recruiting.
  • Accomplish the mission through proactive constructive teamwork.
  • Not divulge or discuss information about possible university plans, goals, funding levels, or salary levels unless authorized by university executive officials.


  • Maintain conduct consistent with Christian values and the values of the university.
  • Work with other university personnel to ensure that overall enrollment goals are met.
  • Work closely with other team members to provide an excellent customer service environment.


Knowledge, Skills and Abilities Required:

  • Strong verbal and written communication skills.
  • Ability to help students, faculty, and staff in a professional manner.
  • Knowledge of spreadsheets.
  • Strong ability to multitask and problem solve.
  • Ability to adapt to changes in the work environment.
  • Ability to maintain a high level of confidentiality is essential.
  • Ability to drive.

Education and Experience:
Bachelor’s degree preferred.

Physical Requirements:
While performing the essential duties of this job, the employee will be required to do the following:

  • Must be ambulatory around campus and in buildings.
  • Required to regularly sit and stand.
  • Frequently use wrist, hands and/or fingers to make small repetitive movements such as typing, distributing mail and picking up small objects.
  • Ability to talk frequently to convey detailed and/or important instructions or ideas accurately, loudly or quickly.
  • Be able to hear average or normal conversations and receive verbal information.
  • Required to lift packages and/or move heavy objects, 25+lbs.



Last Updated: May 19, 2015