Lubbock Christian University
Profile Photo of Shawn Hughes

Shawn Hughes, Ph.D.

Assistant Professor of Communication

  • MA In communications
  • BA Communications
Office Hours
  • Please contact Dr. Hughes for an appointment
Current Classes
  • Nonverbal Communications
  • Com for the Professional (Honors)
  • Worship Media Production
  • Advertising


Shawn Hughes is an Assistant Professor in the Communication and Fine Arts Department at LCU. He has a BA in Communications from LCU, Masters from Texas Tech, and a PhD in Mass Communications from Texas Tech. Shawn has worked in the radio industry, was Director of Marketing for LCU, and as CEO of the Roswell Chamber of Commerce. He was the founder of Image Group Marketing, focusing on High Definition commercial production and full advertising campaigns.

He has served as Campaign Chair for United Way in Chaves County, the New Mexico Business Roundtable, Tourism Association of NM, and as Chair of Chaves County Zoning Commission. In 2003 Shawn was named the New Mexico Chamber Director of the Year by the state Association of Commerce and Industry.

Shawn received his Ph.D. in Media Communication from Texas Tech University in 2015.  His dissertation was on the 2012 Televised Presidential Debates, and provided a groundbreaking methodology for analysis of presidential debates in the media age.  He presented a paper on this methodology at the International Communication Association in Japan in 2016, and published a book chapter as well on the topic.