Lubbock Christian University

Integrated Digital Specialist - Nexstar

Availability: May 27, 2022 - Aug 27, 2022
Job Type: Full Time
Job Description: As a member of the Nexstar digital sales team, the Integrated Digital Specialist is responsible for generating and growing digital marketing service revenue for the company.  The IDS will be the market’s subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.   The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar’s digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the intent to advance client objectives.

Duties & Responsibilities:

  1. Implements digital marketing strategies to consistently grow revenue and exceed revenue goals.
  2. Establishes credible relationships within the Lubbock business community.
  3. Makes sales calls on existing and prospective clients.
  4. Maintains assigned accounts and develops new accounts.
  5. Prepares and delivers sales presentations to clients.
  6. Explains to customers how specific types of digital advertising will help promote their products or services in the most effective way possible.
  7. Provides clients with information regarding rates for digital advertising placement.
  8. Develops advertising schedules with clients and station personnel responsible for placing digital advertising across multiple platforms.
  9. Works with clients and station personnel to develop digital display, video and Social advertising campaigns, as well as other digital services such as Search Engine Optimization.
  10. Performs other duties as assigned.

Apply online at:


  1. Bachelor’s degree in Marketing,
  2. Advertising or Public Relations, or a related field, or an equivalent combination of education and work related experience.
  3. Minimum one year’s experience in sales, preferably in the media field.
  4. Experience achieving long-range objectives and implementing the strategies and actions to achieve them.


  1. Valid driver’s license with an acceptable driving record.
  2. Proficiency with computers, telephones, copiers, scanners, and other office equipment.
  3. The Integrated Digital Specialist must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

Organization Information: Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s television assets also include NewsNation, America’s fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.  For more information, please visit

EEO Statement:  Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Organization: Nexstar Media Group, Inc.
Organization Location: Lubbock, TX 

Who to contact:

Name: Crystal Reagan
Address: Lubbock, Texas 79423