LCU: Department of Integrated Business Technologies, Communication, and Marketing

Faculty

Doug Darby, Ph.D., Chair
Connie Clary, DBA
Melanie Grellhesl, M.A.
Dana Harris, M.Ed.
Delia O’Steen, M.A.
Nathan Richardson, M.S

Degrees

To earn a degree, students must complete the curriculum and meet other requirements for a degree listed in the academic policy section of this catalog.

Bachelor of Arts in Digital Media Applications
Bachelor of Science in Information Systems and Technology
Bachelor of Arts in Integrated Marketing Communication
Bachelor of Business Administration in Management Information Systems
Bachelor of Business Administration Marketing
Bachelor of Arts in Media Communication
Bachelor of Arts in Strategic Communication
Bachelor of Science in Web Design

Minors

To earn a minor, students must complete the curriculum and meet other requirements listed in the academic policy section of this catalog.

Minor in Applied Computing
Minor in Communication
Minor in Computer Programming Languages
Minor in Cybersecurity
Minor in Data Analytics
Minor in Digital Media Applications
Minor in Game Design
Minor in Information Systems and Technology
Minor in Information Technology Management
Minor in Management Information Systems

Bachelor of Arts in Digital Media Applications

General Education Core (45 hours)
- Quantitative Literacy (QL)
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL)
  - DMA1300 Introduction to Digital Media
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE); 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - 3 hours HIS
- Human Experience (HE): 3 hours from
  - ENG2301 Masterpieces of Literature
  - HIS1315 World History and Geography I
  - HIS1316 World History and Geography II
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
  - HUM2300 Exploring Human Experience
- UNI1170 University Seminar
- UNI2000 University Skills
Major (39 hours)
- BUA3305 Principles of Marketing
- COM3354 Advertising
- DMA2350 Introduction to 3D Modeling
- DMA3311 Digital Video
- DMA3331 Game Design
- DMA3333 Digital Imaging
- DMA3342 Document Design
- DMA4311 Motion Graphics Design
- DMA4320 UI/UX Design
- DMA4330 Digital Media Internship/Portfolio
- DMA4380 Advanced Digital Production
- IST3310 Online and Social Media Applications
Supporting Courses (27 hours)
- ART1303 Drawing I
- COM3360 eMarketing and Social Media
- FIN2301 Personal Financial Planning
- 3 hours from
  - IST1325 Introductory Programming Principles
  - WEB2310 Web Programming
- IST3340 Responsible and Effective Use of AI
- MGT3320 Project Management
- 9 hours from ART, BUA, COM, DMA, IST, MKT, or WEB
Electives (9 hours)
Total (120 hours)

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Bachelor of Science in Information Systems and Technology

The Bachelor of Science in Information Systems and Technology is accredited by the Accreditation Council for Business Schools and Programs (ACSBP).

General Education Core (45 hours)
- Quantitative Literacy (QL)
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL)
  - DMA1300 Introduction to Digital Media
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE); 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - 3 hours HIS
- Human Experience (HE): 3 hours from
  - ENG2301 Masterpieces of Literature
  - HIS1315 World History and Geography I
  - HIS1316 World History and Geography II
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
  - HUM2300 Exploring Human Experience
- UNI1170 University Seminar
- UNI2000 University Skills
Major (42 hours)
- IST1301 Foundations of Information Systems and Technology
- IST1325 Introductory Programming Principles
- IST2310 Introduction to Cybersecurity
- IST2335 Advanced Programming Concepts
- IST3300 Advanced Spreadsheet Design
- IST3340 Responsible and Effective Use of AI
- IST3341 Database Management Systems
- IST3345 Advanced Management and Governance of Information Systems
- IST4330 Internship
- IST4340 Network Security
- IST4345 Disaster Recovery and Business Continuity
- IST4350 Trends and Challenges in Disruptive Innovations
- IST4380 Systems Analysis and Design
- WEB2310 Web Programming
Supporting Courses (21 hours)
- ACC2301 Principles of Financial Accounting
- 3 hours from
  - BUA2310 Business Statistics
  - MAT3303 Probability Statistics
- BUA2320 Introduction to Data Analytics
- DMA4320 UI-UX Design
- MGT3320 Project Management
- 6 hours from ACC, CRJ, DMA, IST, MAT, or WEB
Specialization (9 hours)
- Analysis
  - BUA3330 Data Visualization
  - IST3310 Online and Social Media Applications
  - IST4360 Senior Project
- Development
  - DMA3331 Game Design
  - IST4360 Senior Project
  - WEB3310 Advanced Web Programming
- General
  - IST3310 Online and Social Media Applications
  - IST3333 User Support and Help Desk Concepts
  - IST4360 Senior Project
- Support
  - IST3310 Online and Social Media Applications
  - IST1101 ChapDesk Customer Service
  - IST1102 ChapDesk Customer Service
  - IST2101 ChapDesk Troubleshooting
  - IST2102 ChapDesk Troubleshooting
  - IST3201 ChapDesk Leadership
Electives (9 hours)
Total (126 hours)

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Bachelor of Arts in Integrated Marketing Communication

General Education Core (45 hours)
- Quantitative Literacy (QL)
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL): 3 hours from
  - AFA2350 Introduction to Fine Arts
  - ART1305 Two-Dimensional Design
  - ART1303 Drawing I
  - ART2307 Art History Survey I
  - ART2308 Art History Survey II
  - ART3306 Art and Children
  - DMA1300 Introduction to Digital Media
  - ENG3305 Introduction to Creative Writing
  - ENG3326 Introduction to Film Studies
  - MUS1301 Music Literature
  - MUS3300 Survey of the Music of Worship
  - MUS3303 Music History I
  - MUS3304 Music History II
  - THA1361 Introduction to Acting
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE); 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - HIS
- Human Experience (HE): 3 hours from
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
- UNI1170 University Seminar
- UNI2000 University Skills
Major (42 hours)
- COM1102 Communication Innovation Lab
- COM2102 Communication Innovation Lab
- COM3102 Communication Innovation Lab
- COM1303 Principles of Integrated Marketing Communication
- COM2306 Communication Research
- COM2348 Communication Theory
- COM3302 Public Relations
- COM4303 Persuasion and Rhetoric
- COM3354 Advertising
- COM3360 E-Marketing and Social Media
- 3 hours from:
  - COM4330 Communication Internship
  - COM4306 Communication Capstone
- COM4305 Personal Branding
- 12 hours upper level COM
Supporting Courses (24 hours)
- DMA1300 Introduction to Digital Media
- BUA3305 Principles of Marketing
- BUA3306 Consumer Behavior
- IST3310 Online and Social Media Application
- 12 hours from BUA, DMA, IST, MGT, ENG, or ART
Electives (9 hours)
Total (120 hours)

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Bachelor of Business Administration in Management Information Systems

The Bachelor of Business Administration in Management Information Systems is accredited by the Accreditation Council for Business Schools and Programs (ACSBP).

General Education Core (45 hours)
- Quantitative Literacy (QL)
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL)
  - DMA1300 Introduction to Digital Media
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE): 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - HIS
- Human Experience (HE): 3 hours from
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
- UNI1170 University Seminar
- UNI2000 University Skills
Major (36 hours)
- BUA2310 Business Statistics
- IST1301 Foundations of Information Systems and Technology
- IST1325 Introductory Programming Principles
- IST3300 Advanced Spreadsheet Design
- IST3310 Online and Social Media Applications
- IST3340 Responsible and Effective Use of AI
- IST3341 Database Management Systems
- IST3345 Advanced Management and Governance of Information Systems
- IST4340 Network Security
- IST4345 Disaster Recover and Business Continuity
- 3 hours from
  - IST43400 Internship
  - IST4360 Senior Project
- IST4380 System Analysis and Design
Supporting Courses (39 hours)
- ACC2301 Principles of Financial Accounting
- ACC2302 Principles of Managerial Accounting
- BUA2320 Introduction to Data Analysis
- BUA3305 Principles of Marketing
- BUA4301 Business Law
- DMA4320 UI/UX Design
- ECO2301 Macroeconomics
- FIN3300 Corporate Finance I
- MAT1316 Business Calculus
- MGT3300 Principles of Management
- MGT3320 Project Management
- 6 hours from ACC, BUA, CRJ, DMA, ECO, IST, or WEB
Electives (6 hours)
Total (126 hours)

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Bachelor of Business Administration in Marketing

The Bachelor of Business Administration in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACSBP).

The Bachelor of Business Administration in Marketing prepares students to excel in today’s dynamic marketing landscape where creativity, data, and strategy converge. Grounded in the innovative 8 Ps of Marketing – Product, Price, Place, Promotion, People, Process, Physical Evidence, and Performance – the program emphasizes ethical leadership, critical thinking, and strategic decision-making. Through real world projects, simulations, and exposure to emerging technologies in digital marketing, analytics, and brand strategy, students graduate career-ready and equipped to lead in diverse marketing roles. The BBA in Marketing also offers opportunities to earn industry-recognized certifications that enhance professional credibility and marketability.

General Education Core (45 hours)
- Quantitative Literacy (QL):
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL):
  - DMA1300 Introduction to Digital Media
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE); 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - HIS courses
- Human Experience (HE): 3 hours from
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
- UNI1170 University Seminar
- UNI2000 University Skills
Major (45 hours)
- BUA3305 Principles of Marketing
- BUA3306 Consumer Behavior
- BUA4304 Market Research
- COM1303 Integrated Marketing Communication
- FIN4311 International Trade & Finance
- MGT3300 Principles of Management
- MGT3320 Project Management
- MKT4310 AI and Market Analyitcs
- MKT4380 Marketing Strategy (Capstone)
- 12 hours from:
  - MKT3352 Special Topics
  - MKT4352 Special Topics
  - Upper level COM, DMA, IST, or MGT
Supporting Courses (33 hours)
- ACC2301 Principles of Financial Accounting
- ACC2302 Principles of Managerial Accounting
- BUA2310 Business Statistics
- BUA2320 Introduction to Data Analytics
- BUA4301 Business Law
- DMA3340 Digital Advertising Design
- ECO2301 Macroeconomics
- ECO2302 Microeconomics
- FIN2301 Personal Financial Planning
- FIN3300 Corporate Finance I
- IST3300 Advanced Spreadsheet Design
Electives (3 hours)
Total (120 hours)

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Bachelor of Arts in Media Communication

General Education Core (45 hours)
- Quantitative Literacy (QL)
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL): 3 hours from
  - AFA2350 Introduction to Fine Arts
  - ART1305 Two-Dimensional Design
  - ART1303 Drawing I
  - ART2307 Art History Survey I
  - ART2308 Art History Survey II
  - ART3306 Art and Children
  - DMA1300 Introduction to Digital Media
  - ENG3305 Introduction to Creative Writing
  - ENG3326 Introduction to Film Studies
  - MUS1301 Music Literature
  - MUS3300 Survey of the Music of Worship
  - MUS3303 Music History I
  - MUS3304 Music History II
  - THA1361 Introduction to Acting
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE); 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - HIS
- Human Experience (HE): 3 hours from
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
- UNI1170 University Seminar
- UNI2000 University Skills
Major (42 hours)
- COM1102 Communication Innovation Lab
- COM1302 Principles of Media Communication
- COM2102 Communication Innovation Lab
- COM3102 Communication Innovation Lab
- COM2303 Principles of Announcing
- COM2306 Communication Research
- COM2348 Communication Theory
- COM3301 Sports Writing and Reporting
- COM3309 Storytelling for Reporters
- COM3343 News Reporting
- COM3354 Advertising
- 3 hours from
  - COM4330 Communication Internship
  - COM4306 Communication Capstone
- 12 hours upper level COM
Supporting Courses (24 hours)
- BUA3305 Principles of Marketing
- COM3372 Intercultural Communication
- DMA1300 Introduction to Digital Media
- IST3310 Online and Social Media Applications
- 12 hours from DMA, BUA, MGT, ENG, or ART
Electives (9 hours)
Total (120 hours)

To top

Bachelor of Arts in Strategic Communication

General Education Core (45 hours)
- Quantitative Literacy (QL)
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL): 3 hours from
  - AFA2350 Introduction to Fine Arts
  - ART1305 Two-Dimensional Design
  - ART1303 Drawing I
  - ART2307 Art History Survey I
  - ART2308 Art History Survey II
  - ART3306 Art and Children
  - DMA1300 Introduction to Digital Media
  - ENG3305 Introduction to Creative Writing
  - ENG3326 Introduction to Film Studies
  - MUS1301 Music Literature
  - MUS3300 Survey of the Music of Worship
  - MUS3303 Music History I
  - MUS3304 Music History II
  - THA1361 Introduction to Acting
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE); 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - HIS
- Human Experience (HE): 3 hours from
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
- UNI1170 University Seminar
- UNI2000 University Skills
Major (42 hours)
- COM1102 Communication Innovation Lab
- COM2102 Communication Innovation Lab
- COM2306 Communication Research
- COM2348 Communication Theory
- COM3102 Communication Innovation Lab
- COM3302 Public Relations
- COM3372 Intercultural Communication
- COM4302 Strategic Communication
- COM4303 Persuasion and Rhetoric
- COM4304 Nonverbal and Interpersonal Communication
- COM4341 Communication and Conflict
- 3 hours from
  - COM4330 Communication Internship
  - COM4306 Communication Capstone
- 12 hours from upper level COM
Supporting Courses (24 hours)
- 12 hours from
  - BUA3305 Principles of Marketing
  - DMA1300 Introduction to Digital Media
  - IST3310 Online and Social Media Applications
  - MGT3300 Principles of Management
  - MGT3310 Organizational Behavior
  - MGT3320 Project Management
  - MGT4306 Human Resource Management
  - MGT4320 Leadership
- 12 hours from BUA, DMA, IST, MGT, FOL, ART, or ENG
Electives (9 hours)
Total (120 hours)

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Bachelor of Science in Web Design

The Bachelor of Science in Web Design prepares students to create user-centered digital experiences through a blend of front-end development, interface design, and applied digital media production. The program emphasizes web standards, usability, accessibility, visual communication, and ethical integration of emerging technologies to equip graduates for careers in web development, UI/UX design, and interactive media.

General Education Core (45 hours)
- Quantitative Literacy (QL)
  - MAT1311 College Algebra
- Scientific Reasoning (SR): 3 hours from
  - BIO1300 Human Biology
  - BIO1303/1003 Integrated Science I and Lab
  - BIO1304/1004 Integrated Science II and Lab
  - BIO1405 Majors Biology I
  - BIO2401 Human Anatomy and Physiology I
  - CHE1306/1106 Introductory Chemistry
  - CHE1307/1107 General Chemistry I
  - NRC1300 Introduction to Wildlife Management
  - PHY1303/1103 General Physics I
  - PHY2301/2101 Engineering Physics I
- Health and Wellness (HW): 2 hours from
  - ESS1200 Personal Fitness and Wellness
  - ESS Activities Course
- Social Science Literacy (SSL): 3 hours from
  - PSY1300 General Psychology
  - SOC1300 General Sociology
- Communication Proficiency (CP); Digital Information Literacy (DIL)
  - COM2340 Communication for the Professional
  - ENG1301 Composition Studies
  - ENG1302 Composition and Literature
- Creative Arts Literacy (CAL)
  - DMA1300 Introduction to Digital Media
- Intercultural Competence (IC): 3 hours from
  - COM3372 Intercultural Communication
  - ENG3321 African-American Literature
  - GBC3310 Global Experience
  - FOL courses
  - LIN2302 How Language Works
  - MIS3312 Intercultural Engagement
  - PSY2340 Psychology of Diversity
  - REL3301 World Religions
  - REL3313 World Christianity
- Christian Wisdom (CW):
  - BIB1310 Introduction to the Old Testament
  - BIB1320 Introduction to the New Testament
  - BIB3305 Christian Heritage
  - BIB3310 Christian Life
- Civic Engagement (CE); 3 hours from
  - GOV2301 National Government
  - GOV2302 Texas State and Local Government
  - 3 hours HIS
- Human Experience (HE): 3 hours from
  - ENG2301 Masterpieces of Literature
  - HIS1315 World History and Geography I
  - HIS1316 World History and Geography II
  - HIS2301 History of the United States I
  - HIS2302 History of the United States II
  - HUM2300 Exploring Human Experience
- UNI1170 University Seminar
- UNI2000 University Skills
Major (39 hours)
- IST1301 Foundations of Information Systems and Technology
- IST1325 Introductory Programming Principles
- IST2335 Advanced Programming Concepts
- IST3310 Online and Social Media
- IST3340 Responsible and Effective Use of AI
- IST3341 Database Management Systems
- IST4380 Systems Analysis and Design
- DMA2340 Digital Advertising Design
- DMA4320 UI/UX Design
- WEB2310 Web Programming
- WEB3310 Advanced Web Programming
- WEB4330 Web Internship / Portfolio
- WEB4380 Web Development
Supporting Courses (24 hours)
- BUA3305 Principles of Marketing
- COM3360 eMarketing and Social Media
- FIN2301 Personal Financial Planning
- MGT3320 Project Management
- 12 hours from BUA, COM, DMA, IST, MKT, or MGT
Electives (12 hours)
Total (120 hours)

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Minor in Applied Computing

(18 hours*)

IST1301 Foundations of Information Systems and Technology
IST1325 Introductory Programming Principles
IST3341 Database Management Systems
9 hours from (6 hours must be upper level):
- IST2335 Advanced Programming Concepts
- IST2314 Graphical User Interface Programming
- IST3300 Advanced Spreadsheet Design
- IST3311 Management Information Systems
- IST3330 Introduction to Computer Operating Systems
- WEB2310 Web Programming
- WEB3310 Advanced Web Programming

*Minor requires 18 credit hours, excluding prerequisite requirements for these courses. Students needing prerequisite courses in order to register for required courses may anticipate an additional 6-9 credit hours to complete the Minor.

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Minor in Communication

(18 hours)

COM2340 Communication for the Professional
COM2348 Communication Theory
12 hours from
- COM2303 Principles of Announcing
- COM3354 Advertising
- COM3360 eMarketing and Social Media
- COM3301 Sports Writing and Reporting
- COM3343 News Reporting
- COM3372 Intercultural Communication
- COM3302 Public Relations
- COM3309 Storytelling for Reporters
- COM4302 Strategic Communication
- COM4303 Persuasion and Rhetoric
- COM4304 Nonverbal and Interpersonal Communication
- COM4305 Personal Branding
- COM4306 Communication Capstone

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Minor in Computer Programming Languages

(18 hours)

IST1325 Introductory Programming Principles
IST2335 Advanced Programming Concepts
IST2314 Graphical User Interface Programming
WEB2320 Web Design
6 upper level hours from
- IST3330 Introduction to Computer Operating Systems
- IST3341 Database Management Systems
- WEB2320 Web Programming
- WEB3310 Advanced Web Programming

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Minor in Cybersecurity

(18 hours*)

MGT3320 Project Management
IST4333 Server Administration
IST4340 Network Security
IST4345 Disaster Recovery and Business Continuity
CRJ4325 Forensic Computer Examination
CRJ4327 Cyber Crimes

*Minor requires 18 credit hours, excluding prerequisite requirements for these courses. Students needing prerequisite courses in order to register for required courses may anticipate an additional 6-9 credit hours to complete the Minor.

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Minor in Data Analytics

(18 hours*)

IST3300 Advanced Spreadsheet Design
BUA2310 Business Statistics
BUA2320 Introduction to Data Analytics
BUA3330 Data Visualization
6 hours from
- IST3341 Database Management Systems
- IST3311 Management Information Systems
- MAT1316 Business Calculus
- MAT3303 Probability and Statistics

*Minor requires 18 credit hours, excluding prerequisite requirements for these courses. Students needing prerequisite courses in order to register for required courses may anticipate an additional 6-9 credit hours to complete the Minor.

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Minor in Digital Media Applications

(18 hours)

DMA3333 Digital Imaging
DMA3341 Advertising Design
DMA3342 Document Design
WEB2320 Web Design
3 hours from upper level DMA
3 hours from
- DMA2343 Motion Graphics
- DMA2344 Multimedia Design

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Minor in Game Design

(18 hours*)

DMA3331 Game Design I
DMA4320 UI/UX Design
DMA4324 Three-Dimensional Modeling
IST2335 Advance Programming Concepts
WEB3310 Advanced Web Programming
3 hours from DMA or IST

*Minor requires 18 credit hours, excluding prerequisite requirements for these courses. Students needing prerequisite courses in order to register for required courses may anticipate an additional 6-9 credit hours to complete the Minor.

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Minor in Information Systems and Technology

(18 hours)

IST1301 Foundations of Information Systems and Technology
IST1325 Introductory Programming Principles
IST3341 Database Management Systems
IST4340 Network Security
IST4380 Systems Analysis and Design
WEB2320 Web Design

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Minor in Information Technology Management

(19 hours*)

IST3311 Management Information Systems
MGT3320 Project Management
IST3333 User Support and Help Desk Concepts
IST4333 Server Administration
IST4345 Disaster Recovery and Business Continuity
IST1101 ChapDesk Customer Service
IST2101 ChapDesk Troubleshooting
IST3201 ChapDesk Leadership

*Minor requires 19 credit hours, excluding prerequisite requirements for these courses. Students needing prerequisite courses in order to register for required courses may anticipate an additional 6-9 credit hours to complete the Minor.

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Minor in Management Information Systems

(18 hours)

IST1301 Foundations of Information Systems and Technology
IST3300 Advanced Spreadsheet Design
IST3311 Management Information Systems
IST4322 Governance of Enterprise Technology
IST4380 Systems Analysis and Design
WEB2320 Web Design

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Department of Integrated Business Technologies, Communication, and Marketing - Catalog

Faculty

Degrees

Bachelor of Arts in Digital Media Applications

Bachelor of Science in Information Systems and Technology

Bachelor of Arts in Integrated Marketing Communication

Bachelor of Business Administration in Management Information Systems

Bachelor of Business Administration in Marketing

Bachelor of Arts in Media Communication

Bachelor of Arts in Strategic Communication

Bachelor of Science in Web Design

Minor in Applied Computing

Minor in Communication

Minor in Computer Programming Languages

Minor in Cybersecurity

Minor in Data Analytics

Minor in Digital Media Applications

Minor in Game Design

Minor in Information Systems and Technology

Minor in Information Technology Management

Minor in Management Information Systems