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Marketing

Programs of Study: Marketing

Corporate business careers are available in pretty much every sector you can think of; all industries need strong leaders, managers, financial advisors and market-savvy decision-makers. For many business graduates, however, the traditional pathways still hold a strong appeal—including careers in the banking and financial sectors, consultancy, human resources and marketing roles.

For those looking outside of a straightforward corporate career, a business program also gives students the skills to create their own business, or to take on business and management roles within more creative industries, be that fashion, media, or even the charity sector.

For the major in Business Administration, LCU students select one of four emphases:  General Business, AgriBusiness, Management, and Marketing.

Marketing Emphasis

Marketing refers to the many activities involved with promoting the buying and selling of goods and services. Marketing professionals analyze the needs and wants of markets and consumer groups and develop campaigns to meet those consumer requests on behalf of their organization.

Graduates who earn a bachelor degree in marketing come away with an understanding of the relationship between agencies and their customers as well as trends within the field itself.  BA in marketing programs typically includes comprehensive classes about core marketing principles, business communication and the general business landscape.

Opportunities in marketing and advertising are numerous for business graduates, particularly for those with a bit of creative flair. In these industries, business graduates can use the analysis and report-writing skills honed during their degree in order to conduct market research, develop marketing strategies, manage client relationships, liaise with copywriters, designers and printers, analyze markets and evaluate campaign results. Marketers are likely to be working alongside specialists such as designers, video producers, and copywriters, and will need to continually broaden their own skillset to keep pace with changes in technology and market trends.

Course include:

  • BUA3306  Consumer Behavior
  • BUA4300  Professional Selling and Sales Promotion
  • COM2351  Introduction to Public Relations
  • COM3354  Advertising
  • DMA3332  Digital Fundamentals and Imaging
  • DMA3341  Advertising Design

LCU in Washington

Students are strongly encouraged to apply for a semester in Washington, D.C. as part of the LCU in Washington program.

See Degree Plan Details!

Visit the University Catalog here to view this and other courses making up business degree plans.

Have you made your decision?