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Programs of Study: Marketing

For the major in Business Administration, students select one of three emphases:  General Business, AgriBusiness, Management, and Marketing.

General Business Emphasis

  • 15 hours upper level with 3 hours from each of ACC, BUA, ECO, FIN, and MGT
  • 3 hours upper level from ACC, BUA, DMA, ECO, FIN, IST, MGT or PFP

AgriBusiness Emphasis

  • AGR1304  Principles of Soil Science
  • ANS1303  Principles of Animal Science
  • NRC2300  Environmental Systems
  • AEC3304  Farm and Ranch Management
  • FIN4311  International Trade
  • 3 hours from:
    • AEC3315 Agricultural Policy
    • NRC3322 Natural Resources Policy, Regulation, and Compliance

Management Emphasis

  • ACC3303  Cost Accounting
  • BUA4320  Leadership
  • COM4372  Organizational Communication
  • MGT3301  Organizational Behavior
  • MGT4306  Human Resource Management
  • 3 hours upper level from ACC, BUA, DMA, ECO, FIN, IST MGT or PFP

Marketing Emphasis

  • BUA3306  Consumer Behavior
  • BUA4300  Professional Selling and Sales Promotion
  • COM2351  Introduction to Public Relations
  • COM3354  Advertising
  • DMA3332  Digital Fundamentals and Imaging
  • DMA3341  Advertising Design

LCU in Washington

Students are strongly encouraged to apply for a semester in Washington, D.C. as part of the LCU in Washington program.

See Degree Plan Details!

Visit the University Catalog here to view this and other courses making up business degree plans.

Have you made your decision?