Lubbock Christian University
LCU School of Business at sunset

Digital Media Applications

Programs of Study: Digital Media Applications

students working in the LCU mac lab

Whether your career goal is to create eye-catching graphics, design award-winning video games or animation, or develop dazzling marketing campaigns and web sites, Lubbock Christian University‚Äôs Digital Media Applications program has classes to help you succeed. The Bachelor of Arts degree in Digital Media Applications combines classes from the disciplines of Art, Communication, Business, Advertising, and Technology. Digital Media Arts graduates have a strong technical grounding as well as training in design.

As a DMA student, you will learn to communicate utilizing visual images and language and submit your work in print, online, and in public speaking arenas. The program will explore a broad spectrum of skills including animation, video, web design, print design, and multimedia production. You will have the opportunity to gain real-life experience through work on student publications and completing a required internship in the field of advertising, communication, or graphic design.

Texas has played a major role in the computer and video game industry since the 1980s. The largest hub for production in the United States outside of California, Texas is home to more than 130 animation, postproduction and visual effects companies that provide support and talent to the local and worldwide film, advertising, education and video game industries.

Programs of study available in Digital Media Applications:

  • BA program in Digital Media Applications
  • Digital Media Applications Minor

What You'll Learn:

This pathway map will help you gain the expertise needed to:

  • Create media designs to project specifications demonstrating professional competence in research, planning, production, and presentation.
  • Apply critical thinking skills, the design process, and historical and media literacies to solve design problems.
  • Critique media designs to evaluate their effectiveness.
  • Research and apply industry standard tools to develop effective media, designs, and workflows.
  • Demonstrate professional and collaborative practices, such as communication, time management, organization, and legal and ethical considerations, in diverse settings.
  • Communicate design ideas and solutions that recognize diverse opinions and cultural and individual differences.
  • Create a portfolio of work that reflects current industry practices.
  • Contribute to a client-based comprehensive project for industry, organization, or community use.

DMA Graduates can be found working in:

  • Graphic Design
  • Game Design
  • Public Relations
  • Marketing
  • Animation
  • Web Design
  • Film Editing

See Degree Plan Details!

Visit the University Catalog here to view this and other courses making up business degree plans.