Lubbock Christian University


BA in Communication

Why should you choose one of our programs?

Our students tell us they value and recommend Org Com to their friends for the following reasons:

  • First, we focus on application-applying communication processes and skills to make better relationships and organizations. Faculty focus on what the students need to be more effective tomorrow.
  • Second, we make learning active and participative. We believe as Solomon wrote "iron strikes iron" both the teacher and the students learn and gain insights from each other.
  • Third, our faculty members are accessible, supportive and committed to quality teaching and learning.
  • Fourth, the learning takes place in a Christian environment . Our students find this to be a great source of strength.

What is Communication?

We study the communication processes and skills that every leader needs to create great organizations. Regardless if you work in a multi-national corporation, a non-profit organization, or a small family business, organizing people to effectively live and work together depends upon strategic communication.

What will I learn?

Students acquire skills for assessing communication problems, designing communication systems, and improving communication quality. Courses cover a variety of communication-based competencies, such as:

  • Team building
  • Communication Networks
  • Communicating in new technologies
  • Conflict resolution 
  • Training and development skills
  • Intercultural and multi-national communication
  • Leadership
  • Rhetorical analysis
  • Principles of public address, persuasion, and influence

What do Employers say about communication?

Dan Sanders - CEO of United Supermarkets and an LCU alum writes in his book the importance of relationships in ORG COM--

"The success of team members rests on our willingness to take the time to forge relationships by first exhibiting servanthood - a genuine desire to help others make the most of their potential."

Kerry Miller - an LCU Alum and Director of Worldwide Internal Communications, Texas Instruments (ret.) explains the importance of ORG COM--

"The deeper you dig into the business world, the more you realize almost every single challenge or opportunity involves communication as a critical dynamic. In many cases, it's actually the difference between failure and success."

"Every business leader I worked with -- at least the successful ones -- considered communication a core competency for themselves and their staff members. It wasn't a nice-to-have quality, it was a have-to-have."

"What I saw in the business world was that if you can't get people to see your point, you don't get to lead. Knowing how to write, speak and present was considered a prerequisite. Those who did it really well were usually the ones you ended up working for."

Mission Statement

In Communication, our mission to develop student competence in the application and synthesis of those communication processes, theories and skills that enable individuals and groups to organize effectively in an increasingly complex and global society.